Kweku Smoke – Life Of A Hustler (Official Music Video)

Kweku Smoke has released the official music video for Kweku Smoke Life Of A Hustler, a hip-hop song from his NO DAYS OFF album. The video went up on his official YouTube channel on 13 November 2026.

Bani Wxrld directed the video. It takes the song outdoors and builds its imagery around the wonders of nature, a change from the street scenes many fans expect from a rap record about hustling.

Life Of A Hustler is the ninth track on NO DAYS OFF, which came out on 4 September 2026 through Scatter Der. Kweku Smoke is the only artist on the song.

The full NO DAYS OFF track list runs to thirteen songs. It opens with Soul Healer and Halleluyah, then moves through Okwantunii, Survivor, Bra, Mmereniho, Power House and Bombele. Life Of A Hustler follows, and the project closes with Set it Straight, No Days Off, Through The Pain and Faith.

The album title and the song title both speak of work and effort, and the video places that theme in a new setting. Fans who have followed the rapper since his freestyle days will recognise the drive behind it.

This is not the first video from the project. Kweku Smoke has released material from the album one piece at a time since the day it came out. Soul Healer and Halleluyah both arrived as audio visualisers on 4 September 2026, the same day as the album.

Bombele followed with an official music video on 23 September. Mmereniho, a collaboration with Dikoo, came on 2 October, and Okwantunii on 9 October. His most recent video before this one was Set It Straight on 30 October, which you can read about in our post on Kweku Smoke’s Set It Straight video.

That steady rollout has kept NO DAYS OFF in conversation for more than two months. A new video or visualiser has appeared every few weeks, and the Kweku Smoke Life Of A Hustler video continues that run.

Watch Kweku Smoke Life Of A Hustler on YouTube

The official video for Kweku Smoke Life Of A Hustler is available now on the artist’s YouTube channel. Bani Wxrld’s nature-led visuals make it a good watch on a full screen, and the song is easy to stream again once the video ends.

The track is also part of the NO DAYS OFF album, so you can stream the full project and hear the song between Bombele and Set it Straight.

Kweku Smoke is the professional name of Paul Amankwah, a Ghanaian rapper and songwriter. He went to Victory International School for his basic education, then Benkum Senior High School, and later studied at the Kwame Nkrumah University of Science and Technology (KNUST). Early in his career he released freestyles under the name YRS.

His wider breakthrough came in 2019, when a studio introduction led to a meeting with Sarkodie. Their collaboration on Yedin brought him to a much bigger public.

On 8 March 2024 he released the album kweku Jesus, which found quick success and reached number one on iTunes in Ghana. Later that year he followed it with Born In Hell, a ten-track project that looks more inward and deals with personal hardship and growth.

He also headlined a concert called The Revival on 18 December 2024 at GHUD Park near Accra Mall. Other Ghanaian artists joined him on stage, and he performed some of his popular songs for the crowd.

The industry has recognised his work too. At the 26th Telecel Ghana Music Awards, he won Best Rap Performance for Holy Ghost, among other honours.

NO DAYS OFF is the next step in a career that has moved quickly since 2019. The Life Of A Hustler video also shows how much care goes into the album’s visual side.

Watch the official video for Kweku Smoke Life Of A Hustler and stream NO DAYS OFF. Ghana Song has more news on Kweku Smoke and new music from Ghana.

Watch the official video for Life Of A Hustler below.

Stream Life Of A Hustler on Apple Music.

Life Of A Hustler

Kweku Smoke

Listen on Apple Music

Video and artwork: Kweku Smoke (official release).